Starbucks Arrives in Gibraltar with a Launch Campaign Across the Rock

Working with the Starbucks teams in Madrid and Gibraltar, Ads.gi was selected as the official out of home advertising provider for the introduction of the Starbucks brand to Gibraltar.

The campaign placed Starbucks across three prominent locations, creating visibility among residents, cross border commuters and international visitors before the first customers walked through the doors on Main Street.

A Brand Launch Visible Across Gibraltar

Introducing an international brand to a new market requires more than advertising in one location.

The Starbucks Gibraltar campaign was planned around the different ways people enter and move through the territory, allowing the brand to build recognition across several audience groups.

The Spanish Frontier LED Screen introduced Starbucks to people approaching Gibraltar. The location reaches an estimated 10,000 daily commuters, including Spanish residents, Gibraltarians and visitors travelling towards the Frontier.

The Gibraltar Frontier LED Screen continued the campaign on the Gibraltar side, reinforcing the launch message among vehicle and pedestrian traffic at one of the territory’s busiest gateways.

The Gibraltar Cruise Terminal LED Screen extended the campaign to cruise passengers and maritime visitors arriving in Gibraltar.

Together, the three screens helped make the Starbucks launch visible to audiences arriving by both land and sea.

Bringing an International Campaign Into the Local Market

The campaign was coordinated with Starbucks teams in Madrid and Gibraltar, ensuring the local outdoor media strategy remained consistent with the wider Starbucks brand.

Ads.gi managed the campaign planning, placements and delivery across the three locations, adapting the creative for different screen formats while maintaining a consistent launch message.

This combination of international coordination and local media knowledge helped introduce Starbucks to Gibraltar through locations that form part of everyday life for residents, workers and visitors.

Supporting the Starbucks Gibraltar Launch

We are proud to have worked with Starbucks España on the arrival of Starbucks in Gibraltar and to have supported such a significant new addition to Main Street.

The campaign demonstrates how a coordinated out of home strategy can help an international business build local awareness before and during its launch.

Businesses planning to bring a new brand, location or service to Gibraltar can explore the Ads.gi advertising catalogue or contact our media buying team to plan a launch campaign.