Reaching Gibraltar’s Drivers at Gib Oil Petrol Stations

The launch introduces a new way for businesses to reach drivers during a natural pause in their journey, while they refuel and have time to notice the message directly in front of them.

Advertising at the Point of Refuelling

Petrol pump advertising benefits from a combination of regular traffic, repeated visits and a captive audience.

Unlike roadside advertising, which may only be visible for a few seconds, pump screens place the advertiser directly in front of the customer during the refuelling process.

The screens can display static or video advertising, making the network suitable for retail promotions, financial services, hospitality, automotive businesses, events and other brands wanting to increase their visibility in Gibraltar.

Both Gib Oil locations are positioned on important Gibraltar roads, giving advertisers access to residents, commuters, commercial drivers and visitors throughout the day.

Creating Value From Existing Locations

The partnership also demonstrates how existing locations can introduce advertising without changing their primary purpose.

Gib Oil already has a strong flow of customers and a network of digital screens at its pumps. By managing the commercial advertising across those screens, Ads.gi can turn that existing infrastructure into a valuable media channel.

For advertisers, this creates another targeted way to reach Gibraltar’s local audience.

For the location owner, it creates an additional revenue stream while keeping the advertising professionally managed and relevant to customers.

The Gib Oil pump screens were also the first locations where our own Ads.gi campaign appeared, making this an especially important addition to our growing advertising network.

Businesses interested in advertising across the Gib Oil pump screens can view the location in the Ads.gi catalogue, build a quote or contact our team for current availability.

Property owners and businesses with screens or high footfall locations can also contact Ads.gi to discuss whether advertising could create an additional source of revenue.