Bringing Christmas to Gibraltar, Morrisons Partners with Ads.gi

We are proud to partner with Morrisons Gibraltar for the planning and delivery of its out of home advertising across Gibraltar.

The partnership began with a major Christmas campaign promoting the arrival of special charter flights from the UK. These flights brought festive food, seasonal favourites and other Christmas products that are not always available locally because of Gibraltar’s logistical and import challenges.

Our job was to make sure people across Gibraltar knew what was arriving and where they could find it.

A Campaign Built Around How Gibraltar Moves

Rather than relying on one advertising location, the Morrisons Christmas campaign was planned around how people travel into and around Gibraltar.

The Spanish Frontier LED Screen introduced the campaign before customers entered Gibraltar. The location reaches an estimated 10,000 daily commuters, including Spanish residents, Gibraltarians and visitors travelling towards the Frontier.

The Gibraltar Frontier LED Screen reinforced the message on the Gibraltar side, extending the campaign across one of the territory’s busiest areas for vehicle and pedestrian traffic.

The campaign then continued at the Leisure Centre Bowling Alley, reaching families, friends and local residents within one of Gibraltar’s busiest entertainment venues during the festive period.

Together, the three locations gave Morrisons a wide reaching Christmas advertising campaign that connected with customers during their daily commute and while spending leisure time in Gibraltar.

Making a Special Christmas Delivery Visible

The charter flights gave Morrisons Gibraltar a strong and genuinely local campaign message.

The advertising focused on more than simply promoting products. It helped build anticipation around the arrival of festive food and Christmas favourites that customers may otherwise have been unable to purchase locally.

By coordinating the campaign across several out of home locations, Ads.gi was able to maintain a consistent message while adapting the creative to different screen formats and audience environments.

Continuing Our Partnership with Morrisons Gibraltar

The Christmas campaign marked the beginning of a wider relationship between Morrisons Gibraltar and Ads.gi.

We look forward to supporting Morrisons with its future out of home media requirements, from major seasonal campaigns and new product launches to shorter promotions that need to reach customers quickly across Gibraltar.

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Businesses planning a retail or seasonal advertising campaign can explore the Ads.gi advertising catalogue or contact our media buying team to discuss the right locations.