Bringing Brands Into Gibraltar’s New Year’s Eve Celebrations

For the 2024 celebrations, Ads.gi made its first contribution to Gibraltar’s media and advertising landscape by coordinating commercial partnerships for the event.

Working alongside Jordan Lopez and the Gib Media team, we helped bring local businesses into the celebrations through event advertising and sponsorship.

Connecting Businesses With a Major Gibraltar Event

The campaign brought together partners including Gib Oil, BMI Group, Capurro and Bottega S.p.A., giving participating brands a presence during one of Gibraltar’s busiest nights of the year.

Event advertising offers something different from a conventional media campaign. Businesses become part of the occasion, reaching an audience while people are gathered, engaged and enjoying a shared experience.

For an event organiser, advertising and sponsorship can also create an important additional source of revenue, supporting the cost and continued development of the event.

Building Better Commercial Opportunities Around Events

Gibraltar hosts a wide variety of cultural, music, sporting and community events throughout the year. These occasions attract valuable audiences, but the commercial opportunities surrounding them have not always been fully developed.

Ads.gi works with organisers to structure those opportunities, prepare advertising packages, approach suitable partners and manage campaign delivery.

This allows event teams to concentrate on producing the event, while advertisers receive a clearly defined opportunity with the correct visibility and placement.

The New Year’s Eve campaign provided an early example of how this model can work in Gibraltar, connecting a major public event with businesses looking to support the community and increase their local visibility.

We are grateful to everyone who supported the celebrations and to the Gib Media team for trusting Ads.gi with the commercial campaign.

Event organisers looking to introduce advertising or sponsorship opportunities can contact James.

Businesses interested in advertising at future Gibraltar events can explore the Ads.gi catalogue or speak to our media buying team.